Twitter and SEO

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More and more people are talking about Twitter. As I was driving into work this morning listening to my local radio station even the presenter was using Twitter! As he was talking about it live on the radio nearly 100 users signed up to his updates. This got me thinking about Twitter and Search Engine Optimisation (SEO)…

This year everyone is predicting that social media is going to a major contributing factor in SEO. So how will Twitter help your SEO campaign?

Well to get the most out of Twitter, you need to utilise it’s strengths. Some people say that it can’t be used to drive traffic effectively to your site. I would probably disagree with this comment, although I would say that there are more effective methods of driving traffic to your site that will be a better use of your time. It can’t be used for building backlinks either so it’s not going to affect your Page Rank. Additionally, if you use it for sending out marketing messages and updates that are clearly just advertising, people aren’t going to follow you.

So how will it help your SEO campaign? You use it to reach like minded people that you normally wouldn’t have the same level of access to. This will enable your site to become “socially aware” as you use Twitter for marketing purposes, and not only push messages to you target audience but aim to get them to respond. Creating this dialogue with your target audience can be a very effective marketing tool.

So while you’re thinking about who you can reach, and who you want to view, why not find out what the President of the United States of America is thinking…

Barack Obama Twitter page

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Keyword Effectiveness Index (KEI) definition

KEI is an acronym for ‘Keyword Effectiveness Index’. The KEI is used to give a numerical value to a keyword based on:

  1. Keyword popularity
  2. The number of competing websites

The higher the value of the KEI the better they are deemed to be as they represent more searches per website. This can be taken further by measuring the Keyword Opportunity Index (KOI) of the same keyword.

To work out the KEI of your keyword, first you need to find out the number of monthly searches for your keyword. You can find out this information using tools such as Wordtracker or even Google Adwords (x). Next you need to find out the raw competition, which is the number of websites competing for the same keyword (y). To work out the KEI of your keyword use the formula:

x2 ÷ y

Any keyword that has monthly searches of less than 1000 can be less reliable than other keywords, as these results can be easily skewed / biased. Check the 3 month history of these keywords to ensure the best results.

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JavaScript definition

JavaScript is a client-side scripting language.  It can be embedded into HTML documents to create and add dynamic features to static pages.

Classic uses of JavaScript include embedding Flash using the SWFObject, using Google analytics, adding Lightbox onto a page etc.  In terms of SEO, JavaScript should ideally be kept in a separate document and simply referenced from the HTML page. If the JavaScript has to go on the page, then it should be added at the bottom of the code to give priority to the content.

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Manchester SEO company

manchester-skyline

Elevator SEO is a Manchester SEO company. Although our offices are based in Manchester, we have have clients across the whole of the UK and Europe (not just the Northwest!). We are only 15 minutes drive from Manchester Aiport and 5 minutes walk from Manchester Piccadilly train station, which means that it’s no problem visiting any of our clients regardless of their location. It’s also just as easy for our clients to visit us! Have a look at where we are on our map:

Elevator offices

Elevator SEO is a company dedicated to online marketing, and we work with our clients to build successful online campaigns based on their requirements. The trust we build with our clients is based on the quality of work we produce and through complete transparency regarding the SEO work we do for them.

To find out more or for a free SEO website analysis, go to our contact page and get in touch!

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Inbound link definition

An inbound link (also known as a backlink or external link) is a link coming from another website to your own. Inbound links are important because Google sees inbound links as a recommendation of your site from. Infact, the quality and quantity of links to your site defines the Page Rank of your website (a score between 0 and 10 that Google uses to measure the importance of a website).

Inbound links can occur naturally if your website contains information that is useful, informative etc. Additionally you can encourage natural link building through link baiting, article submission, directory submission and reciprocal linking (and many other techniques!).

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