The latest news circulating around the internet is all about Google potentially buying Twitter. Apparently Google is in the final stages of an acquisition which could potentially lead to a successful sale. How much this business deal would go for is also causing a stir. Twitter is currently estimated to be valued at $250 million dollars, although they turned down a considerably larger deal from Facebook at the end of last year for $500 million dollars.
Google aren’t the only people trying to buy Twitter, there is also competition / interest from other internet giants including Amazon. The real value that has been seen in Twitter is it’s potential to become a search engine with a real-time database; something that Google will be very interested in (and also don’t currently have).
Twitter have also been working on developing their own functioning revenue model, and being aware of the potential for a real-time search engine is probably what is making their own valuations that much higher than what is being currently offered.
Aside from the real-time search, others believe that Google would introduce a charging scheme for Twitter or use it to combine adverts and other sales strategies. It would be very interesting to know exactly what Google’s plans are for Twitter, and most importantly, what would become of Twitter if the sale was to go through.
