Microsoft and Yahoo logos
It has recently been announced that Microsoft and Yahoo! have agreed on a 10 year business plan in an attempt to challenge Google’s dominance for online search. Confirmation on the deal has been long awaited, and it was finally agreed earlier today. Yahoo! is going to integrated into Microsoft technology platforms, and Bing (Microsoft’s most recent Search Engine) is going to power Yahoo! search. Yahoo! will also be able to sell premium advertising on both Bing and Yahoo! search.
It will be very interesting to find out more about the partnership deal, and exactly what their plans are to try and capture the market share which they have slowly been losing out to Google over the past few years.
Microsoft CEO Steve Ballmer has said the partnership will:
… Create more innovation in search, better value for advertisers and real consumer choice in a market currently dominated by a single company
Hopefully this will be good news for everyone all round!
One Comment
Wow! Finally Microsoft has reached a deal Yahoo for an internet search partnership. Will the newly announced deal between giants Microsoft and Yahoo be a good thing? Got to wait and see. But atleast Microsoft and Yahoo deal is straightforward and not complex at all and ofcourse, the negotiation talks have been going for long. I was just curious to know all the past negotiations between Microsoft and Yahoo so collected all the articles and links (more than 200) related to the current merger and the previous events or negotiations between Microsoft and Yahoo.