Blog Integration
Unique, regularly updated content
Search engines, such as Google, favour websites with good quality content that is unique and regularly updated. The easiest way to add content to your website in this way is through a news page or a blog.
If you already have a website, a blog can be installed and integrated into your site so that it fits seamlessly within the original structure. It won’t appear like a page or section to the website that has obviously been ‘tacked on’ at a later date. Elevator SEO favours blogs in the Wordpress platform, as this is the most widely used and supported publishing platform. However, one size does not fit all and so different platforms are used based on our client’s specific requirements.
So what exactly are the benefits of adding a blog to your page? Well here are just a few of the benefits:
- Your site will quickly expand in size as each blog will be its own page
- You will get additional traffic through ranking for additional keywords or people recommending your blog posts through other websites
- You can become an authority in your target area / niche, which in turn can lead to increased business enquiries through your site
- You may create discussion with your website visitors if they comment on your posts
- Your site may be cached more often by Google
A lot of people initially are reluctant to add a blog because they cannot see the clear benefits, or they don’t believe it is suitable for their site or industry, or they don’t think they will have time to create and add new content at regular intervals. Well, a blog can be created as a news page, or press release page to improve suitability for a particular site. Although we would recommend adding a post per day, even just one per week can have a big impact and will increase the size of your site by over 50 pages per year.
To find out more about how integrating a blog could help your site specifically, contact us directly or send us a message and we will get back to you.