Search Engine Optimisation (SEO)
SEO - The most effective form of online marketing
Search Engine Optimisation (SEO) is the process of optimising your website (also referred to as on-page optimisation) to improve both the quantity and quality of inbound traffic. To do this effectively you have to understand how search engines work, and also how people use search engines to find what they are looking for. The actual procedure involved in optimising your website will involve changes to the content of the site, and the way in which it is coded. It is then vital that keyword analysis and optimisation is employed, as poor keyword selection can prevent your site from generating a good quantity and quality of traffic.
Search Engine Optimisation will increase the organic listing of your website in search engines. 65% of users never click on paid advertising links, and 84% of users never get past page 2 of the search engine results page. This shows how important it is that your site ranks highly, and the difference between page 1 and page 2 in the results can make a huge difference to the success of your business.
Elevator SEO can provide detailed analysis of your existing website, or even provide best practice guidelines on search engine optimisation before your website development begins. Following analysis of your site, a consultation with Elevator will be setup to go through the core aspects of the changes required and the main recommendations. Elevator has the in-house development capabilities to make these changes for you, or we can work with your development team (or even a third party) to ensure the site has been modified correctly.
When deployed correctly, SEO is a very powerful tool that can generate a high volume of targeted traffic, and really increase the visibility of your site. If your site is not optimised correctly, then at best there will just be missed opportunities. The worst case scenario is that your site is penalised, or even removed from the search engine indexes. Working with a dedicated SEO company will help you maximise the potential of your website.