Traffic Analysis
Understand how your website is used
Google analytics is completely free software used for measuring and collecting data related to your website activity. Even if you are using another analytics package, it is worthwhile adding Google analytics to your website for some of the more advanced features, including linking it in with your PPC campaigns, sharing your data with multiple users and goal setting and tracking.
Google analytics is not just used for simply measuring hits to your website; it can be used to find an entire range of information about every visitor that arrives on your site. Professional analysis can reveal information that is vital to understanding how your site is used, and can define how you progress in marketing it further.
It also makes everything about your SEO campaign measurable, enabling easy measurement of ROI (return of investment), as you can compare your traffic and completed goals with previous dates.
Elevator SEO can provide quarterly reports and analysis of your site traffic. This is a great marketing tool as it enables you to see and the strengths and weaknesses of your site, and how it should change and evolve in order to maximise its potential.