Web Usability
High bounce rate may indicate poor usability
If your website is getting a lot of hits, but the bounce rate is very high (bounce rate refers to when a user exits a site from the homepage, without viewing any of the other site pages), or you have an ecommerce site with lots of page views but no sales, it is possible that your site may have a number of usability issues.
The usual suspects for web usability issues are:
- Poorly designed homepage crammed with information and / or advertising
- Difficult to use / confusing navigation, or even multiple navigations
- Advertising pop-ups
- Ecommerce sites with poorly developed checkout facilities
- Registration required for site before informing the user what they are getting
Elevator SEO can create an extensive report that analyses and evaluates the usability of your site, and then details how these aspects could be improved. Because we have an in-house development team, our suggestions aren’t purely theoretical. We know the restrictions of technology and software used to develop the websites, and can create realistic solutions to improve usability.