Google has recently announced the release of a new interface for Adwords (Adwords is Google’s PPC (pay per click) advertising scheme). As well as some nice cosmetic changes to the interface, the developers claim that they have completely re-structured the code allowing them to add future updates and additional functionality much more easily, as opposed to trying to ‘tack’ additional bits to a system that was over 6 years old.
The changes have been implemented following talks with different advertisers worldwide. The Google team have taken the feedback into account and incorporated the most popular changes. Ultimately the aim was to improve the user experience, and increase the usability of what can be a complicated system.
The latest version of Adwords see’s huge improvements in efficiency, with users being able to change keywords, bids etc with just a few clicks and without having to reload the page. Previously users could have between 5-10 clicks which included a reload of the page each time. The system aslo enables a greater level of insight by removing barriers for viewing and comparing your data.
To find out more information straight from the source, we have included this video (see below). This is one of about 7 videos released by Google, and I’m sure there will be many more to follow including tutorials of how to use the new system. Personally, we welcome the changes and more importantly, we’re looking forward to all the new functionality that could become available in the future.
