There has always been a dislike for Flash for many SEO companies over the years. In many cases, most SEO companies will recommend against the use of all rich media, or changing it in such a way that you actually lose the impact of the original design.
At Elevator SEO, we understand the importance of Flash and Rich Media in a website. It serves a different purpose to standard HTML and CSS pages, and we employ a number of techniques and methods to make sure that it is accessible as possible to the Search Engine Robots to allow the content to be indexed.
In order to help people optimise their Flash sites for search engines, and to encourage developers and designers not to be put off by the burden of SEO, Adobe has launched a new Search Engine Optimization and Technology Centre. The purpose of the site is:
“Ensuring that search engines can crawl and index your rich Internet applications (RIAs)—so that your content can be found by others—is of critical importance to building and maintaining an online presence. While Adobe and the leading search engines are making significant strides in making SWF content more searchable, you can take additional steps now to improve your search ranking positions further. The SEO Technology Center helps explain what the challenges are and provides practical steps, examples, and best practices that you can follow to overcome them.”
This is yet another turning point for Flash and SEO. In the future we hope it will be possible to maintain the look, design and interaction of your Flash websites without having to sacrifice the benefits of SEO.
