More and more people are talking about Twitter. As I was driving into work this morning listening to my local radio station even the presenter was using Twitter! As he was talking about it live on the radio nearly 100 users signed up to his updates. This got me thinking about Twitter and Search Engine Optimisation (SEO)…
This year everyone is predicting that social media is going to a major contributing factor in SEO. So how will Twitter help your SEO campaign?
Well to get the most out of Twitter, you need to utilise it’s strengths. Some people say that it can’t be used to drive traffic effectively to your site. I would probably disagree with this comment, although I would say that there are more effective methods of driving traffic to your site that will be a better use of your time. It can’t be used for building backlinks either so it’s not going to affect your Page Rank. Additionally, if you use it for sending out marketing messages and updates that are clearly just advertising, people aren’t going to follow you.
So how will it help your SEO campaign? You use it to reach like minded people that you normally wouldn’t have the same level of access to. This will enable your site to become “socially aware” as you use Twitter for marketing purposes, and not only push messages to you target audience but aim to get them to respond. Creating this dialogue with your target audience can be a very effective marketing tool.
So while you’re thinking about who you can reach, and who you want to view, why not find out what the President of the United States of America is thinking…
One Comment
I agree with your comments above, SEO and social media is coming crashing together. I think Google recognise the value of community voting, back-linking and fresh content, opposed to some optimisation methods which any company (good or bad) could include in their site obtaining high ‘natural’ rankings.
We are talking more and more to SEO companies wanting to embrace social media and to understand how it can be utilised as part of the optimisation mix. We feel any inclusion of social technology in SEO is a positive change.
@Paul__Taylor