The landing page is the first page a visitor arrives on after clicking on a link or an advertisement. In most cases this will often be the homepage of the website. For example, the Elevator SEO homepage is:
The URL above will be the landing page for a large percentage of our users. If a PPC (Pay per click) is used, ideally you should have a homepage setup that is specifically related to the search term, such as a service or product that you are offering.
Other pages can also serve as landing pages i.e. a blog entry might be a landing page if someone has found your site from an article or post you have written.
If a user leaves your site after only visiting the landing page, this is known as ‘bouncing’ and will contribute to your ‘bounce rate’.
