When dealing with an SEO company, one of the phrases you will probably hear a lot when discussing your campaign is ‘long tail keywords’. Long tail keywords are basically a combination of multiple keywords to more accurately describe what you are searching for.
So what are the advantages of using long tail keywords?
Well, consider the keyword ‘SEO’. This keyword on it’s own is extremely competitive, so being able to rank highly for this keyword alone will involve considerable time and investment before you begin to see any results. However, if you were to to use another keyword to i.e. include the geographical location, for this would be less competitive giving you the opportunity to rank highly for it. So, instead of optimising for the term SEO, you may optimise for the term ‘manchester seo‘. Additionally, SEO as a keyword isn’t particularly targeted, as the searcher could be looking for an SEO company, a specialist, tips, advice or even just a definition.
If we used a long tail keyword, i.e. manchester seo company, then again this will be less competitive than a single keyword and is also more highly targeted (the searcher is most likely looking for an SEO company based in Manchester).
The longer your long tail keyword is (the more keywords it made up of), the less competitive it will be to rank for. However, make sure you do your research first. It might be easy to rank for a very long tail keyword, but if no one uses it as a term to search for, you won’t get any traffic from it. This is all part of your keyword analysis that should be performed at the very start of your campaign.
