When talking about search engine results pages, there are what is known as ’sponsored listings’ (or sponsored results) and ‘organic listings’ (organic results). Sponsored links appear at the top of the results page in yellow, and at the side of the results page with the words ’sponsored links’ above them. The organic listings are all the results listed in the middle of the page.
Search Engine Optimisation will improve your organic listings. To appear in the sponsored section of the results pages, you need to use a Pay Per Click (PPC) program such as Google Adwords.
