SERP is an acronym for the term ’search engine result page’. A SERP refers to the results pages shown by a search engine such as Google on entering a keyword or phrase (or query). For example, if you enter the keyword ‘news’ in Google, the first website at the top of the SERP would most likely be the BBC website if searching on Google.co.uk
Multiple pages are also referred to as SERPs. For example, it could be used in a sentence such as:
“After checking the site to see how it ranked for it’s chosen keywords, it was in the top 10 in all the SERPs.”
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