While performing a weekly check to see how Elevator ranked for certain keywords, including manchester seo and manchester seo company, I noticed an increase in organic searches from Yahoo. On further investigation, I noticed that Elevator SEO was now on the first page in Yahoo for some of the optimised keywords, but that the traffic from Google was still relatively low compared to the traffic we were getting from Google which wasn’t ranking as highly.
After a bit of research I found out the latest search engine market share for April 2009. Unsurprisingly, Google is by the far the market leader with 81.39% of the total market share. Yahoo was in second place with 9.93%, which is a huge difference. This explains why less traffic originates from Yahoo despite better performance in keyword rankings.
The data also shows approximately a 4-5% increase in Market Share for Google (approx a 6.5% overall increase) since April 2008, and a 2-3% decrease for Yahoo (approximately 16% overall decrease). This perhaps illustrates the sustained growth of Google, and the importance of ranking well within as Google over other search engines.
