Internal linking can be a very powerful technique when used correctly. This refers to the internal linking structure of your website, and includes the importance of both the link and the anchor text that is used. For example, everytime we use the key phrase Manchester SEO company in a blog or webpage, we make sure that it links back to the website homepage. Using this technique alone before gaining external links to your site can help improve your position in the Search Engine Results Pages (SERPS).
If you’re using a WordPress blog, you can use a plugin called ’smart links’ that will turn all of your chosen keywords into links. I’m still a little but dubious about this plugin, but I’ve been assured that is good and can save a lot of time! Personally, I like to have control over which of the keywords are links and which aren’t. For example, if I mention the keyword SEO several times on a single page, I only want one of those to be a link.
Additionally, improving your internal linking structure can aid the usability of your site. For example, a lot of the content on this website can be quite technical and includes acronyms which could appear as gibberish to an SEO novice. We convert these acronyms into links which lead to the relevant page in our SEO glossary.
