It seems one of the main problems companies have when trying to optimise their page, is with their keywords. A classic mistake is that they will have hundreds of keywords rammed into their meta description. Some of these keywords will be single words with little or no relevancy to the company on their own! Additionally, the same keywords and meta description as then repeated on every single page.
Other companies who know a little a bit about SEO, or who have been ill advised (find out more about the dangers of DIY SEO) include the keyword wherever possible in the page. This includes the title, H1 tag, umpteen times in their content, and at every possible link and ALT tag for images. As such they end up with a keyword density of up to 50%!! A search engine will normally see a keyword density of over 10% as keyword stuffing, and as such will penalise sites for this.
Here are some simple guidelines you can follow for optimising your page for your chosen keywords.
- Ideally your site will have site-wide keywords and page specific keywords
- Try and optimise each page for one keyword, with a maximum of 6 keyword per page
- If you include your keyword in the page title and h1 tag, and at least once in your content - that’s 90% of the job complete!
- Keywords should all be in lowercase and separated with commas (no spaces)
- Use the most relevant keywords first
- You can emphasise the importance of a keyword by using the <strong> or <italic> tags on the first appearance of the keyword in the content
- Aim for a keyword density of about 2-4%
If you need more information or have specific questions about your keywords, then contact us.
